{"id":5306,"date":"2025-12-08T07:39:03","date_gmt":"2025-12-08T07:39:03","guid":{"rendered":"https:\/\/student.binus.ac.id\/bekasi\/?p=5306"},"modified":"2025-12-08T07:39:03","modified_gmt":"2025-12-08T07:39:03","slug":"bnec-connectour-2025-discovering-the-roots-of-innovation-behind-pt-bintang-toedjoe","status":"publish","type":"post","link":"https:\/\/student.binus.ac.id\/bekasi\/2025\/12\/08\/bnec-connectour-2025-discovering-the-roots-of-innovation-behind-pt-bintang-toedjoe\/","title":{"rendered":"BNEC Connectour 2025: Discovering the Roots of Innovation Behind PT Bintang Toedjoe"},"content":{"rendered":"<div class=\"wp-content clear main-read the-640\">\n<p><a title=\"IMG_9372\" href=\"http:\/\/student-activity.binus.ac.id\/bnec\/wp-content\/uploads\/sites\/24\/2025\/12\/IMG_9372.jpg\" data-fancybox=\"IMG_9372\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-7532\" src=\"http:\/\/student-activity.binus.ac.id\/bnec\/wp-content\/uploads\/sites\/24\/2025\/12\/IMG_9372.jpg\" alt=\"\" width=\"806\" height=\"537\" data-wp-editing=\"1\" \/><\/a>On December 1, 2025, BNEC (Binus English Club) successfully held Connectour 2025, a company visit to PT Bintang Toedjoe, one of Indonesia\u2019s leading pharmaceutical and consumer health companies. The event offered an invaluable, immersive look at one of Indonesia\u2019s most iconic pharmaceutical and consumer health powerhouses.<\/p>\n<p><b>What is Connectour 2025?<\/b><\/p>\n<p>Connectour 2025 marks the first-ever company visit event organized by BNEC Bekasi, designed to provide students with an immediate entry point into the working world. As a new flagship program, Connectour was developed to enable participants experience actual company dynamics beyond the classroom observing how industry leaders operate, innovate, and thrive. BNEC Bekasi selected PT Bintang Toedjoe, a business known for its robust product line and progressive culture, as the perfect location for its launch. In addition to providing academic enrichment, this tour reinforced BNEC\u2019s goal of developing well-rounded students with strong communication skills, industry understanding, and forward-thinking attitudes.<\/p>\n<p><a title=\"IMG_9168-1\" href=\"http:\/\/student-activity.binus.ac.id\/bnec\/wp-content\/uploads\/sites\/24\/2025\/12\/IMG_9168-1.jpg\" data-fancybox=\"IMG_9168-1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-7530\" src=\"http:\/\/student-activity.binus.ac.id\/bnec\/wp-content\/uploads\/sites\/24\/2025\/12\/IMG_9168-1.jpg\" alt=\"\" width=\"824\" height=\"549\" \/><\/a><\/p>\n<p><b>Starting the Day: Auditorium Briefing and Company Introduction<\/b><\/p>\n<p>The event kicked off as all participants met at PT Bintang Toedjoe\u2019s auditorium, where they were cordially welcomed by the corporate representative team. Participants received an insightful overview of the company\u2019s history, flagship products, and commitment to constant innovation. The lesson highlighted Bintang Toedjoe\u2019s vision, principles, and its long-standing reputation as part of the Kalbe Group, creating a strong basis for everything students will encounter throughout the day.<\/p>\n<p><b>Sustainability in Action: A Company Aligned with SDGs<\/b><\/p>\n<p>A crucial emphasis of the briefing was the company\u2019s attention to sustainability. PT Bintang Toedjoe highlighted how its operational procedures are in line with the Sustainable Development Goals (SDGs), especially with regard to environmental stewardship and responsible production.<br \/>\nParticipants discovered that up to 80% of the company\u2019s manufacturing waste can be recycled and reprocessed, turning things that would have otherwise been thrown away into resources that can be utilized again. This strategy illustrates Bintang Toedjoe\u2019s dedication to providing long-term environmental value while retaining product excellence.<\/p>\n<p><a title=\"IMG_9153-1\" href=\"http:\/\/student-activity.binus.ac.id\/bnec\/wp-content\/uploads\/sites\/24\/2025\/12\/IMG_9153-1.jpg\" data-fancybox=\"IMG_9153-1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-7529\" src=\"http:\/\/student-activity.binus.ac.id\/bnec\/wp-content\/uploads\/sites\/24\/2025\/12\/IMG_9153-1.jpg\" alt=\"\" width=\"830\" height=\"553\" \/><\/a><\/p>\n<p><b>Factory Tour: Seeing the Production Process Up Close<\/b><\/p>\n<p>Following the auditorium session, the group went on a unique factory tour that took them right into the center of Bintang Toedjoe\u2019s activities. Students witnessed how items are made with precision\u2014from raw ingredients to processing, packaging, and quality control.<br \/>\nGuided by corporate specialists, attendees experienced the combination of innovative machinery, careful safety requirements, and efficient workflow management. The visit provided a unique insight at the behind-the-scenes operations that bring well-known items to millions of consumers across Indonesia.<\/p>\n<p><b>Exploring the Red Ginger Greenhouse<\/b><\/p>\n<p>The production floor was not the end of the visit. One of the most distinctive and much awaited aspects of the tour was the company\u2019s red ginger (jahe merah) greenhouse.<br \/>\nHere, students learned how Bintang Toedjoe cultivates high-quality red ginger\u2014an essential ingredient in numerous of its hallmark products. The greenhouse showed the company\u2019s focus to maintaining ingredient purity and promoting sustainable agricultural methods. This visit offered students a unique insight on how innovation begins all the way from raw material management.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Inspiring Insights for Future Professionals<\/b><\/p>\n<p>By the end of the journey, participants received considerably more than just operational expertise. They experienced how modern organizations combine innovation, sustainability, and efficiency into every layer of their workflow. Students were inspired to look more critically about product development, business responsibility, and the abilities required to thrive in cutthroat sectors.<\/p>\n<p><a title=\"IMG_9360\" href=\"http:\/\/student-activity.binus.ac.id\/bnec\/wp-content\/uploads\/sites\/24\/2025\/12\/IMG_9360.jpg\" data-fancybox=\"IMG_9360\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-7531\" src=\"http:\/\/student-activity.binus.ac.id\/bnec\/wp-content\/uploads\/sites\/24\/2025\/12\/IMG_9360.jpg\" alt=\"\" width=\"741\" height=\"494\" \/><\/a><\/p>\n<p><b>Concluding a Memorable First Ever Connectour<\/b><\/p>\n<p>As the day closed up, students expressed gratitude for the kind hospitality and eye opening experience provided by PT Bintang Toedjoe. Connectour 2025 made a milestone debut for BNEC Bekasi marking the beginning of a meaningful tradition that combines academic learning with real-world industry exposure.<br \/>\nWith this excellent first step, BNEC looks forward to growing Connectour in the future, continuing to explore the roots of innovation that inspire student growth and industry recognition.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>On December 1, 2025, BNEC (Binus English Club) successfully held Connectour 2025, a company visit to PT Bintang Toedjoe, one of Indonesia\u2019s leading pharmaceutical and consumer health companies. The event offered an invaluable, immersive look at one of Indonesia\u2019s most iconic pharmaceutical and consumer health powerhouses. What is Connectour 2025? Connectour 2025 marks the first-ever [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":5307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[27,41,47],"class_list":["post-5306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-binus-bekasi","tag-binus-english-club-bnec","tag-student-support-office-sso-bekasi"],"_links":{"self":[{"href":"https:\/\/student.binus.ac.id\/bekasi\/wp-json\/wp\/v2\/posts\/5306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/student.binus.ac.id\/bekasi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/student.binus.ac.id\/bekasi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/student.binus.ac.id\/bekasi\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/student.binus.ac.id\/bekasi\/wp-json\/wp\/v2\/comments?post=5306"}],"version-history":[{"count":1,"href":"https:\/\/student.binus.ac.id\/bekasi\/wp-json\/wp\/v2\/posts\/5306\/revisions"}],"predecessor-version":[{"id":5308,"href":"https:\/\/student.binus.ac.id\/bekasi\/wp-json\/wp\/v2\/posts\/5306\/revisions\/5308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/student.binus.ac.id\/bekasi\/wp-json\/wp\/v2\/media\/5307"}],"wp:attachment":[{"href":"https:\/\/student.binus.ac.id\/bekasi\/wp-json\/wp\/v2\/media?parent=5306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/student.binus.ac.id\/bekasi\/wp-json\/wp\/v2\/categories?post=5306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/student.binus.ac.id\/bekasi\/wp-json\/wp\/v2\/tags?post=5306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}